Reliance Jio Reportedly Led India Feature Phone Market in Q2 2018

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Within a few months of launch last year, the first Genfon feature became a market leader in the phone category, turning Samsung into an undisputed leader of the Segment. Now, the latest report from IDC shows that the device market dominates during the quarter ending June 2018.

According to the International Data Corporation (IDC) data, the main driver of Reliance Jio, telecom operator and 4G feature phone segment with its geophone remained the top seller in the overall feature phone market in India in the second quarter of this year. .

In the second quarter of 2018, the feature phone market was flexible with the shipment of 44 million units, which was registering an increase of 29% in the same quarter last year, showed IDC India's 'quarterly mobile phone tracker' report on Monday.

However, with the 19 million units, according to the IDC in the 4G feature phone market, there has been a decline of more than 10% in the quarter, which is believed to be due to the Geophone inventory buildup from the first quarter of 2018.

Reliance Jio recently introduced the "Monsoon Hangma" feature phone exchange offer to approve its list and brought popular apps like What'sapp, YouTube

The company launched Geophone 2 which costs a lot more than the first-generation device, but there are many changes and improvements, in which the most striking changes in QWTTE keypad, like the old BlackBerry devices.


The report says that the 2G feature phone segment continues to decline as local players are struggling for existence in this segment, which is losing relevance due to the aggressive push in the 4G feature phone segment by Reliance Jio.

Image result for jio phone
The entry of Reliance Jio changed the face of the Indian telecom sector with super-fast 4G connections, ultra-affordable data charges and free voice calls and text messages. Once the urban middle classes were placed on their 4G services, the company introduced the now-reputed 1,500 rupees 4G feature phone in an attempt to bring 4G connectivity to the people left behind in the LTE revolution in the country.

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